Ginsters
Ginsters has grown from a small Cornish pastry manufacturer into one of the best known food brands in the country through a continued investment in its people, quality and its brand and facilities.
Today, the Ginsters brand is worth £150 million at retail prices, enjoying growth significantly ahead of that of the market in which it operates. This growth has been supported by a significant investment in its bakery in Callington, Cornwall.
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Growing the brand
Marketing
Customer Service
Product Quality
Investing in the community
Communications
Lean manufacturing
Reduction of costs
Achieving growth
New product introduction
Environmental practices
Achieving World-Class
Process flow
Topics covered by Ginsters
Developing an industry-leading bakery
Over recent years Ginsters Lynher Bakery has transformed through an investment programme to develop capacity and flexibility and through significant staff development. This has seen productivity double from the bakery and builds upon a proactive policy of sourcing raw materials locally and reducing its overall environmental impact.
Lean Manufacturing
Lean manufacturing techniques have been enhanced and the planning process overhauled to ensure that the Bakery remains at the very forefront of chilled food manufacturing.
Areas covered:
Our Journey of Automation, Our Lean Manufacturing Strategy, Training and development of Technical Operators, Aligning supply chain to lean manufacturing planning
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