Woburn Safari Park

Widely recognized as one of the leading visitor attractions in the UK, Woburn Safari Park has established an award winning reputation for customer service. Fundamental to their success has been a clear vision and the fact that all departments pull together to achieve the organisation’s goals.

The company strives to be recognised as a national centre for best practice and in doing so has become the recipient of major national awards including being designated the top large visitor attraction by the English Tourism Council, the top Consumer Services Business in the UK by Unisys/Management Today and has been indexed as one to the Top 100 Visionary businesses in the UK by Management Today/BT and the Cranfield Management School. (company website, 2003). Their overall approach won this leisure attraction the England for Excellence award in 2000.

Topics Covered

Customer Service	In the ‘Wildlife Day Visitor Attraction’ sector there is often a conflict between conservation/welfare of the animals and the imperatives of running a customer focused business. The Woburn team will explain what they do, how they do it and why the enjoy doing it. With new initiatives each year the customer experience is central to the activities of the park.
Culture Change	In five years the Safari Park has moved from a divided, blame culture-ridden, dysfunctional group to a major national award winning team. The Safari Park presents itself as a case study as to how it has achieved this.
Leadership	Why is leadership important? What is leadership? Is leadership a function of management or is it the other way round? These questions are examined and hopefully answered in the context of the Safari Park’s experience.

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